If you get just ONE successful trading insight from using Twilert to set up automated twitter alerts for corporate press releases, the tool pays for itself for years
Benjamin Brown – Director of Growth, Twilert
Twitter is the defacto publicly facing social media tool. Every type of conversation possible can be found in the Twittersphere. From the inane and crude to the insightful, educational and actionable. We like to focus on utilizing the latter to glean incredible insights from corporate press releases on Twitter. Whether you’re trying getting alerts from companies directly or analyzing the general market sentiment of reactions to press releases, twitter is the source for your data.
Search Twitter for Corporate Press Releases
If you’re struggling to understand how to use Twitter in your press release monitoring campaign, or don’t know where to even start, the best place to look is twitter’s advanced search. What you want to do is click on the top right of Twitter (the search bar) and enter in a term, like “Goldman release” or a term related to the companies you are monitoring. You’ll see that the results will show you the most recent discussions about the term. The next step is using the advanced search to deepen your criteria and filter out the noise. Using advanced search you can specify a geographic area for press release tweets, the type of terms people are using in their discussion, and even hashtags which many users “tag” press release posts with.
Set up Twitter Alerts for Company Press Releases
You’ll find that using standard or even advanced search in Twitter leaves a lot to be desired. For one, the process is very manual – if you want to perform a search as the timeframe expands after a corporate press release, then you will need to keep re-entering the search. This is a waste of your time. To make things one step easier, you want to set up SMS alerts from twitter to get notifications about corporate press releases on twitter sent directly to your phone.
Monitor Twitter Sentiment of Company Press Releases
We won’t go over the details of setting up SMS alerts because frankly, they are intrusive, generally unfiltered, and annoying to turn off and on. They also really only happen in real time, so you can’t batch review the data very well. If you want to have more data to sift through and add unique features like sentiment analysis, you’ll need to look into professional twitter monitoring tools for press releases – they’re the real ticket to gaining profitable insights from twitter alerts about company press releases.
Automate Twitter Alerts for Corporate Press Releases
At Twilert, we created an automated twitter alerts tool for corporate press releases. You will get laser geo-targeted company press release twitter alerts based on any term you want to monitor – any company, any term, any stock. You also get a sentiment analysis tool that automatically filters tweets based on positive or, negative sentiment; we can even specify whether or not the twitter user is asking a question about the company’s press release.
Not only that, but you can set up handfuls of alerts – one or many for each company you need to follow and analyze. You get the option to get alerts sent to you monthly, weekly, daily, hourly, or even in real time as they happen on Twitter. Add to that, you can store thousands of tweets in our searchable platform for further analysis.
If you’re looking to get your monitoring system set up in the most profitable way possible, our team is available for concierge onboarding – we’ll set up the system for you for a small fee. Even if you’re a do-it-yourselfer, we have free trials of our self-service product line as well. For concierge setup and optimization, feel free to reach out to us directly: firstname.lastname@example.org com, otherwise: