If you get only ONE SINGLE credit card lead from Twitter from using a tool like TWILERT, it will pay for itself for years to come.
Benjamin Brown – Director of Growth, Twilert
Twitter is a worldwide tool used for real-time communication and expression. Like Facebook updates, Twitter has centered around “What’s Going On” in singular sentence form. Hundreds of millions of individuals, businesses, and governments use Twitter for a myriad of reasons. One valuable tool for financial entities is the ability to search and monitor twitter conversation for potential credit card leads.
Search Twitter for Credit Card Leads
Searching for Twitter is a fairly straightforward manual process. You’ll want to get inside the head of your target lead – think about how the credit card leads would discuss issues around credit, and how life events affect the need for credit card usage.
We’re the experts at Twitter monitoring, but you’ll need to use your expertise in credit card lead generation to build twitter advanced search queries that will result in leads. You can even search old tweets with this method.
For example, you would set up a search for “upcoming expenses” and maybe even the term “broke” – a colloquial expression for needing funds. You are free to experiment here. When you’re building your search campaign it is important to be very open-minded when it comes to thinking about how people are talking about finances on Twitter.
Credit Card Related Hashtags On Twitter
You may also want to research how users are using hashtags. Off the top of our heads, we can think of terms like #broke #poor #nomoney. Twitter can be great for lead generation, and these hashtags might be good starting points for your search criteria.
Monitoring Credit Card Leads on Twitter
The issue with using Twitter’s advanced search is that you or your team will need to go set up and search for your terms every time – it is a very manual process. To monitor credit card leads effectively, you’ll need to move beyond manually searching tweets and move into setting up alerts.
Setting Up Credit Alerts on Twitter
Twitter alerts are useful tools in that they take your manual searches and automatically scan twitter for the terms. When a tweet triggers your terms, an alert is sent to you via email or another delivery mechanism. To set up an alert for credit cards, you’ll need to transfer the knowledge you used to set up the manual searches and enter those into a tool like Twilert.
It is important to note that if your credit card lead campaign is limited to certain territories, you will want to add geotargeting so that you are excluding irrelevant leads that will cost you time and money to sift through.
Automating Twitter Alerts for Credit Card Leads
If your lead acquisition team is not using Twitter as a lead source, then it is time to rethink your online lead generation strategy. Twitter can possibly provide supplemental lead sources for your credit card campaigns.
If you do have a Twitter marketing campaign running, but your team is doing twitter searches manually or on an ad-hoc basis, then you need to automate the process.
We have many companies using Twilert to automate their finance lead generation process. Your team can set up geotargeted, automated twitter alerts for credit card leads that come directly into your inbox (we’re working on CRM integrations). You can set these up to hit your inbox monthly, weekly, daily, hourly, or even in real time as they come up on Twitter.
We can help demo the automation tool for you. For a small fee, we can also set up your twitter alert campaigns the right way to ensure you’re not wasting any opportunity. Reach out to us: email@example.com
Our product is very straightforward to use, so if you’re antsy to get started, we have a self-service free trial (link below):