Automating your social media intelligence process with a tool like Twilert will save your team incredible amount of time, effort, and resources. It pays for itself nearly instantly.
Benjamin Brown – Director of Growth, Twilert
Twitter has become an amazing intelligence tool for conflict journalists, investigators, and analysts The breadth of discussion and the number of users allows interested parties to pinpoint exactly where public intelligence events are occurring. Using a twitter intelligence tool allows users to automate the process of intelligence gathering on social media. With the right social media intelligence toolset, you will be able to make rapid decisions in fast-paced environments.
Searching Twitter for Intelligence Leads
The most basic form of intelligence research utilizing Twitter is the basic twitter search. Enter your terms, or trending crisis-related hashtags, and you’ll get recent tweets related to your search criteria. This is the original value proposition of Twitter for journalists or investigators, but the problem with manually searches is that you have to be in front of your computer or phone and search every single time you want updated data.
Setting up Intelligence for Twitter Alerts
The second era of intelligence tools was introduced with Twitter Alerts provided by Twitter. Users can set up SMS alerts to come to a mobile phone whenever a term or hashtag is posted to the social media platform.
Again, the issue here is that you’re only getting a limited amount of tweets – and you may miss some tweets that are out of bounds of standard Twitter alerts.
Monitoring Twitter for Intelligence Data
Setting up twitter alerts for intelligence events is great, but the ultimate goal is to have events coming to your inbox when they occur – essentially automating the intelligence discovery process to provide only the data that is relevant.
You will want to geo-target an area to filter out the activity that is not relevant to yours. Next, you’ll want to use advanced search terms to include combinations of terms, exclude irrelevant terms, and laser-target your results to focus on conversations that can provide valuable intelligence leads.
When you monitor Twitter, you’ll need an advanced tool that can handle advanced search operators along with geo-targeting. You’ll want to analyze the sentiment of tweets and filter whether or not they are positive or negative. This can’t be done with twitter’s default intelligence tools.
Automating Twitter Monitoring for Intelligence Alerts
Our tool Twilert provides an automated system that gives your geo-targeted, sentiment analyzed social media intelligence that is delivered directly to your inbox in real-time. This powerful capability enables you to set up alerts for an area and get data when it arrives. You will not waste any time re-entering your search queries, and you will build an intelligence workflow that feeds you information as it occurs.
If your team is manually searching twitter, you need to get them into an automated workflow solution. Our team can help you understand how to set up an alert campaign that works. Or, if you’re savvy and you want to try the tool out yourself, feel free to use it free for 30 days. Be sure to ping us with any questions and we’ll help you set up your twitter intelligence tool.